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Top Tier Go-To-Market Strategies for Mid-Market Firms

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Are you struggling to grow your business?

As markets become increasingly complex (due to globalization, changing customer segments, technology etc.),

companies struggle with key business questions such as:​​​​

  • In which markets should we operate?

    • What are the most attractive markets? Should we enter new markets? Which markets should we exit?

    • Which customer segments and needs should we (not) focus on?

    • Which competitors should we worry about?

  • How to win in these markets?

    • What solutions/services should we provide? 

    • How should we differentiate?​

    • How do we best communicate our solutions and value?

  • How to execute?

    • What routes to market should we use? Which types of (sourcing, solution, channel) partners should we use​

    • What business capabilities (processes, people, technology) do we need to enable delivery?

    • How do we monetize our solutions/services to improve our financial results?

    • How do we evolve our business model to win in changing markets?

If your business wrestles with these questions, we may be able to help you.

We can help...

CORE Business Innovation can help you answer these questions, improve your business results using data and analytics.

We have extensive experience in strategy and operations to help clients grow their business.

We help companies in many industries


Read more about our approach to:

  • Market segmentation

  • Positioning

  • Solutions (products/services/solutions)

  • Monetization

  • Partnering

  • Promotion

  • Business capabilities

What you will get...

Our mission is to bring Top Tier consulting advice to mid-market firms at a fraction of the price. 


Our strategies aim to help you:

  • Identify and target the most profitable markets

  • Improve existing & develop new profitable solutions

  • Develop supporting business capabilities

  • Improve financial results

Contact CORE Business Innovation to discuss how we can help you improve your business.

We've done this before...
  • 30+ years of experience with Top Tier consulting firms and industry

  • Experience with with large, medium and small firms

  • Experience across a wide range of industries including technology, telecommunications, logistics, transportation, healthcare, life sciences, government and others.


Read more about our experience and background...

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