We use systematic and holistic approaches to help position your company better in your markets.

Our Approach

Strategy
Focus on
the Most Attractive Markets

Typical Business Issues addressed:

  • Weak market performance

  • Uncertainty about new markets

 

Our Approach:

  • Determine your CORE business capabilities

  • Assess your competition

  • Assess market segments

  • Determine the most attractive Target Markets

  • Develop a strategy & roadmap to capture your Target Markets.

Typical Results:​

  • Improved market focus

  • Stronger market positioning

  • Growing revenues

  • Healthier profit margins

Create
Solutions That Add Value

Typical Business Issues addressed:

  • Solutions provide limited value to customers

  • Solutions are marginally profitable

Our Approach:

  • Determine key solution Value drivers.

  • Develop / adjust Solutions and Value Propositions to improve business value to customers and your business.

Typical Results:​

  • Improved solutions

  • Increased value for customers

  • Better competitive differentiation

  • Existing customer penetration

  • New customers

  • Higher revenues

  • Increased profits

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Enhance
Go-To-Market Capabilities

Typical Business Issues addressed:

  • Limited solution partner ecosystem

  • Underperforming sales channels

  • Weak messaging

Our Approach:

  • Optimize solution partner ecosystem

  • Adjust sales channels 

  • Align messaging

Typical Results:​

  • Matched solution partners

  • Optimized channels

  • Broader market reach

  • Higher revenues

  • Increased profits

MARKETING

 

​TBD

  • How to Win:

    • what solutions and pricing to offer 

    • how to differentiate vs competitors

    • Customer Loyalty

    • Customer Segmentation

    • Lead Generation

    • Pricing

    • Product Management

    • Sales/Channel Management

OPERATIONS

​TBD

  • How to Execute:

    • what capabilities (processes, resources, organization, systems, metrics etc.) are needed to win and deliver the solution

    • wether to to build, buy or partner for capabilities

    • how to maximize profitability

FINANCE

​TBD

  • How to Execute:

    • what capabilities (processes, resources, organization, systems, metrics etc.) are needed to win and deliver the solution

    • wether to to build, buy or partner for capabilities

    • how to maximize profitability

TECHNOLOGY

​TBD

  • How to Execute:

    • what capabilities (processes, resources, organization, systems, metrics etc.) are needed to win and deliver the solution

    • wether to to build, buy or partner for capabilities

    • how to maximize profitability